The official YouTube teaser of Ajith - Gautham Menon's Yennai Arindhaal has stormed past the 1 million views mark within 24 hours since its release at 12 am earlier today, thereby setting a record of sorts. In recent times, only the teaser of Shankar - Vikram's I crossed the 1 million mark faster than Yennai Arindhaal.
Not just this, the teaser has also received more than 38000 Likes, and the wildly popular and widely trending hashtag #YennaiArindhaalTeaserStormOnDec4 has been featured in more than 300,000 tweets so far.
All this points to the sheer frenzy that the teaser launch of Yennai Arindhaal has created in the online space among fans, audiences and celebrities over the past couple of days. This definitely is an interesting case study for future biggies.
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